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UX Design

The Importance of Web Design

February 8, 2021

The Importance of Web Design

You may be wondering why you would need help updating your existing website. Yes, the current website seems outdated compared to the competition, but does a credible, convincing WordPress website design really make the difference? You reluctantly look for a design agency that will update your company's website, but you are not entirely convinced that a new Web design will generate new business. Despite your skepticism, many studies show that a well-built website will generate better customer traffic and an improved user interface will increase conversion.

Why choose Udelop?

At Udelop, we invest in things that matter like hiring talents, training, and being always up-to-the-minute. We design digital journeys that engage your audience and brings them closer to you. Being a 100% remote agency reduces unnecessary expenses that traditional agencies incur.

No less than 40% of visitors will drop out if a website takes longer than 3 seconds to load (source: Google). A fast website is not only important for the user experience, but is also a ranking factor for SEO. In other words: a fast website scores better in Google. In addition, the speed of your landing page also affects the performance and cost of your Google Ads. Do we need to convince you further? We listed the most important influences on the loading speed of your website.

Website menu, important to consider in a web design

Perhaps the most important part of a website is the website menu. The website menu of a web design website can make or break your design, especially for robust Wordpress websites with many pages. A website menu normally contains a navigation bar or the list of labels that distinguish the website pages. A good website menu should be easy to find and understand - making for quick and easy navigation throughout the entire website.


A common culprit for a slow page is images. Images that are too large or visuals with too high a resolution will slow down a page. With a photo editing program such as Photoshop or Gimp you can make images web-proof. Simple adjustments such as the size and the dpi often have a major impact.


A poorly written website is a slow website. Every file on the page has an effect on your loading speed, so it is important that the code of your website is well written. So pay attention to the amount of CSS and JavaScript files on the page, for example. By minifying these files you remove unnecessary enters and spaces which makes the whole thing faster.

Server response time

Another possible culprit is the server. When choosing a hosting company, pay attention to the location where their servers are located. The path that a signal must travel from browser to website partly determines your server response time. For our hosting we work together with Level27 and Combell, their servers can be found on Belgian soil or in the cloud.


Caching can be compared to temporarily storing parts of a website. Your browser will save parts of the page so that they don't have to be downloaded again. As a result of which the page is called up next time, it will load faster because a part is already ready.