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Does Instagram ads work in 2021?

February 8, 2021

Does Instagram Ads work in 2021?

In order to answer this question we have to know what Instagrams Ad is and how it works?


What is Instagram Advertising?

Instagram advertising is a way of paying to post sponsored content on the Instagram feed, explore and story to reach a more targeted audience. It is used to grow brand exposure, website traffic and generate new leads.

Instagram use an auction system to determine which ads are shown to which users.

Image from Unsplash

Competitive Value of Instagram Ad

The competitive value of Instagram ad is the sum of an advertiser’s maximum bid (for a specific interest or keyword,...) and how much an advertiser wants to pay every time a user takes the desired action.

According to Instagram, 70% of users say they discover new products on the platform, and 80% of users take an action after being inspired by a post.

Now, that we know how it actually works ,the second question is:

Do you really need Instagram ads for your business?

Instagram gives you the control to target specific genders, age ranges, locations, interests, behaviors, and etc.. . You can even make a custom or lookalike audience on Facebook so you’re showing ads only to those with a potential to be your customer, but the point is, if you are not a marketer or an agency specialized in running ads, you probably going to just get some likes or comments and actually waste your money without any real result.

The thing about ad is, you need to know lots of technics and structures. It's not like selecting some options and boom you are in front of all the potential audience. Nope, it doesn't work that way.

If you are a new marketer running your own business and want to improve your skills, Instagram ad is a great option for you to spend money and get improved by real time ad running. But If you are a business in need of Instagram ads, hire someone for this matter.

I promise you, it costs much less when you have an agency specialized in Social Media Marketing doing that and that's why Udelop has a big team of freelancers from all around the world to address all your online needs with the best value and based on your budget.