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How to grow your business on Instagram?

February 8, 2021

How to grow your business on Instagram?

Is Instagram really important for my business ?

Instagram has over 800 million monthly active users and is a wonderful marketing tool if utilized correctly.let's take a look at some statics.

  • 66% of Instagram users log in at least once per day for at least 15 minutes.
  • 500 million people use Instagram Stories every day.
  • 200 million Instagram users visit at least one business profile daily.
  • 62% of people say they have become more interested in a brand or product after seeing it in Stories.

Udelop's Instagram page

Instagram’s potential advertising reach is 869.8 million users. Brands pay Instagram influencers between $200 - $... per post or story. One-third of the most viewed Stories are from businesses.

So, it's pretty important. Now the question is:

How to make a good presence on it?

  1. Focus on your Audience. if you have a page running with actual audience check your insights regularly.Find out what post is actually working for you. Check the description of those posts. The whole idea is to know what your audience is like.                                                                         
  2. Produce Quality Content. there is no back door for getting viral on instagram.you need to be creative. you have to have some kind of innovation. todays audience are a lot harder to engage. they have lots of options to choose from.make content that works for your current audience and has the potential to bring new ones.                                                                                                                                                            
  3. Strategy. You need to know what you are doing. You have to take every step knowing what you want from those steps. From your posts to running paid advertising. You need to have A,B plans. Don't be scared to change your strategy once you got it, then you just need to adapt and frequently update yourself for newer tactics to engage more and more.                                                                                                                                                                                                                                     
  4. Invest in video content . 9 out of 10 mobile users share video content with other people. Sponsored Instagram videos generate 3x more engagement than sponsored Instagram photos. In my opinion, in videos you have the extra chance to get the attention but photo is just one frame. If that one frame does not cash their eyes, it's out.                                                                                                                                                                                                                                        
  5. Collect all the data you need. You cannot plan anything if you have no idea about what’s going on. Gathering all the data about your audience, competitors, orders and reorders.                                                                                                                                                                     
  6. Post consistently. People buy products and services from businesses that they and their friends trust. The way to build a relationship with potential customers is by posting quality content consistently. More exposure, more trust.                                                                                            
  7. Use Instagram Live, Stories and Reels.                                                                                                                                                                                                                 
  8. Follow hashtags for your industry to stay up-to date                                                                                                                                                      
  9. “Don’t”: Don’t buy followers. It is the worst thing you could do. Social media is about building relationships and trust. I promise you buying followers just make you end up with a big number on top of your page and no actual engagement or sale.

Finally, here at Udelop, we are experts at helping businesses of every size and every industry with their online needs.